Seasonal Storytelling Made Easy:

An Early Look at the HTA’s Your Garden Year Campaign

GMG member webinar

Tuesday 13 January, 1–2pm

This is a unique opportunity to get an early, behind-the-scenes look at Your Garden Year, the Horticultural Trade Association’s (HTA) new week-by-week seasonal framework designed to help inspire gardeners all year round. Whether you create features, podcasts, video, or broadcast content, this session will show you how to use the planner to generate timely, relevant ideas that align with the gardening calendar.

A useful session if you’re planning your 2026/27 editorial schedule, want fresh seasonal prompts, or are looking for expert-backed angles that reflect what’s happening in garden centres throughout the year. You’ll also hear how to access campaign assets and be connected to expert comment to enrich your stories.

 

You will learn:

• How to use the weekly and seasonal themes as ready-made angles for gardening, lifestyle and consumer content
• How Your Garden Year can reduce research time and support annual content planning
• How to draw on HTA insight and expert comment to enhance accuracy and authority
• How campaign assets and HTA member locations can elevate print, online and broadcast features
• How the framework can help keep new and returning gardeners inspired throughout the year

You’ll also be able to ask questions, such as how to integrate the planner into regular columns, how to pitch seasonally aligned ideas, or how to use it to engage newer gardeners.

 

Speakers

Neil Grant

Chair of the HTA Retail Committee, Managing Director of Ferndale Gardening Centre and the originator of Your Garden Year. Neil has long championed the need for consistent national gardening messages to help re-engage the millions of ‘fine-weather gardeners’ who emerged during lockdown.

Elia Johnston

HTA Director of Membership and Marketing, overseeing the development of the campaign across the HTA membership and industry partners.