In this webinar, Tony will explain how building a YouTube channel helped him become an award-winning, bestselling author, leading to the publication of 19 books, including an Amazon bestseller. He will share how the channel evolved over time, what helped it grow, what the algorithm tends to reward, and the lessons he learned from mistakes along the way. The session will be especially relevant for members who are building an audience, growing their profile, or thinking about using digital platforms to open up book opportunities.

Tony O'Neill is the creator of Simplify Gardening, a YouTube channel that began in 2007 as Tony's Allotment and has grown into a global platform with more than 485,000 subscribers and 1.4 million monthly views.