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Jonathan Moseley



Jonathan Moseley is one of the country’s most respected horticulturalists, with a reputation for being at the cutting edge of floristry. His passion for gardening and flowers bloomed when he was just eight. His earliest memories are sowing and growing flowers with his grandfather and visiting the local flower shows together. By 11, he had his own greenhouse, supplying plants to family and friends – and even the local village shop. At 13, he was making his own mark at horticultural shows, winning a bevy of trophies for his floral finesse. It is this life-long devotion to nurturing the perfect specimen that has seen him become a key figure in the British floristry industry. After university, Jonathan began running a highly successful chain of flower shops, dividing his time between the businesses and demonstrating and teaching. Today, he continues to offer tuition to packed audiences across the UK and Europe with an extensive corporate and private client list, including the Royal Horticultural Society. Event flowers are his speciality and, constantly embracing the latest trends and techniques, he is able to create magical and unique displays. Renowned for his humour, charisma and great stage presence, he became Floral Expert on BBC TV’s ‘Big Allotment Challenge’ in 2014. With 28 years in the floristry industry under his belt, it is his Derbyshire garden that allows him to stay down to earth – and it remains his central inspiration. Here, hands-on growing and a treasure trove of foliage and flowers continue to enhance many of his distinctive floral creations. “I remain fascinated by being able to sow an absolutely tiny little seed and know that, with a bit of care and nurture, it can manifest itself into this amazing colourful plant,” he says.


  • Whitethorns Cottage
  • Dyche Lane
  • Coal Aston
  • Dronfield
  • S18 3AA
  • Derbyshire
  • United Kingdom

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